Is "Substitution Value" like the movie version of the WAR metric?? Hope so.
I did not realize that about Jia Ling, that's a pretty big deal. Beyond that, one factor I think is significant is ROI. Because we live in a movie culture where a movie can make $150-$200 million domestic and still be a flop because the studio invested far too much in who THEY thought was a star. Whereas almost nobody loses money when they bankroll a Jason Statham movie.
Yeah I was thinking something like WAR. I haven’t actually done the analysis yet, so still need to figure it out a bit in the context of box office :)
I agree completely with ROI. I was going to include it here, but when trying to capture “movie stars” I was thinking that the total revenue is maybe more relevant?
My hope is that doing the WAR type analysis will surface some ROI gems (praying for a Maika Monroe sighting near the top 🙏).
Is "Substitution Value" like the movie version of the WAR metric?? Hope so.
I did not realize that about Jia Ling, that's a pretty big deal. Beyond that, one factor I think is significant is ROI. Because we live in a movie culture where a movie can make $150-$200 million domestic and still be a flop because the studio invested far too much in who THEY thought was a star. Whereas almost nobody loses money when they bankroll a Jason Statham movie.
Fromtheyardtothearthouse.substack.com
Yeah I was thinking something like WAR. I haven’t actually done the analysis yet, so still need to figure it out a bit in the context of box office :)
I agree completely with ROI. I was going to include it here, but when trying to capture “movie stars” I was thinking that the total revenue is maybe more relevant?
My hope is that doing the WAR type analysis will surface some ROI gems (praying for a Maika Monroe sighting near the top 🙏).